Category Archives: Services

Social Media Services In Nigeria

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Our social media services are designed in such a way that your company will be able to engage your current or potential customers in a two-way conversation via social media channels.

You will be able to know what your target markets are saying about your products or services, the areas where people get involved with your services and products, and the things you have to do in order to increase your digital market share.

We will teach you how to take advantage of the social media revolution and the best way to drive visitors to your virtual properties by means of social media audit, custom-built social media strategies and competitive analysis.

Social Media? What is that all about?
Social media is a set of tools that will allow you to share, create and exchange information, ideas and many other things through virtual communities.

Some of our services include:
– Social media plans. Are you worried about the right place to start your social media campaign? We are able to give you the exact recipe for social media domination as we will assess what you need as well as outline the opportunities hanging on the market.

– Implementation tactics. Are you having trouble navigating through the complex social media world? We will make sure your brand gets the integrity it deserves and that your marketing campaigns will take advantage of the different social media platforms and top practices.

– The large audience and explosion of social media tools has made it difficult to choose the right SEO tools today. Therefore, we will provide you with the right tools to track opportunities, performance, and management as well as handle any dusting social media task out there. In addition, we will help you narrow your options based on your current business environment, resources and budget.

– Social media audits. We will assess your site`s presence on the different social media sites out there and give you our advice to improve. We will provide you with relevant tactics and niche opportunities you can take advantage of right away.

– Competitive analysis. Are your competitors eating up your market share by doing an excellent job in social media networks? We will help you identify what they are doing, their service providers and many more details to help you fight their market dominance.

– Creation of social profiles. We will let you know about what people are saying about your company and the sites they are visiting. To attract more visitors to your website and help you leverage the popular two-way conversation taking place in social media sites, we will aid you manage and create your very own social media profile.

– Badge strategy and creation. Do you want to give your audience something relevant and useful? We will help you create badges to show the world you are an authority in your field, as this situation will allow you to get even more backlinks for your website.

– Widget strategy. We will help you design an interactive widget budget for your website. In addition, we will let you know the type of widget suitable for your site, success opportunities, and how you can outwit your competitors in this aspect.

– Optimization, setup and design of blogs. The right blog will attract tons of readers as well as search engine traffic. We will help you find the right blogging platform, optimize it and teak it to get the most possible traffic from search engines.

– Blog strategy. We will design your blog in such a way that it will get a enviable position in the blog sphere. We will show you how to build your blog, how to post quality information, and how to comment on blogs to get more traffic.

– Community building. We will find out what your competitors are doing inside online communities, and how you can enter into them to form relationships as well. We will outline the right strategy to make your company important in your industry by identifying the online conversations about your products and services as well as how, when and whom you have to get to.

– Community monitoring. We will help you monitor the most important online communities for your products or services as well as tracking your brand across multiple social media networks. In addition, we will answer quickly any mention of your brand, product or service in these platforms.

– Evaluations. We will review any brand evangelist, blogger or social media expert you plan on hiring.

About Us- SEO Services

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Where online competition is fierce and your business is the underdog, ranking high requires something more than the usual, questionable, cookie-cutter SEO services that have oversaturated the market. Spending your money on low-cost, low quality SEO just isn’t going to bring you the type of results needed. In fact, about the only position that approach can bring you is one on Google’s bad side.

Instead, we offer the type of SEO for your business that’s highly effective at propelling you ahead of the competition, no matter how much traffic they’re getting from the search engines, or where they’re ranking.

Maybe the results we claim to bring seem boastful or too good to be true, but we have the proven track record to back-up our words. The question isn’t whether or not we can help your business website rank higher, but how long it will take – and that depends on a number of factors, such as the strength of your competitors, your target keywords, the condition of your website, and your budget.

Keep in mind, due to the power and effectiveness of our rock solid SEO strategies, we don’t work with just anybody. You want to know if we’re the right ones to do the SEO for your business, and we take the time to make sure you’re the right fit for us.

Check Out What Our SEO Services Entail:

Most SEO companies offer the usual, highly limited list of optimizations services, such as on-page SEO, off-page SEO, and probably some sort of analysis. Our services list includes far more than that because we know what it really takes to do great SEO.

The secret is in the strategy, not just in blind mechanics. That’s why consulting is at the very heart of what we do.

Strategy Development –

So, you have a budget for SEO, but do you know exactly what it is you need in order to rank your site? We can work with you to create a customized strategy that’s perfectly fit for your website, your business, and your goals. The resulting strategy becomes your roadmap to success for search.

Guidelines for Implementation –

Sure, many online business owners turn to SEO experts because they don’t want to carry the burden of doing the SEO for their site all on their own. Definitely, we can get the work done for you, but it’s still important for you to understand how your vision for your business can be safely implemented without sacrificing your position in the search results. The implementation guideline we give you isn’t some general set of rules that could apply to any website, but a guide that’s tailor fitted to the individual needs of your business.

An SEO Audit –

Yes, we’re going to check up on you by taking a deep look at the current status of the SEO on your website. In fact, we don’t even stop there. We take a look at the trends in your industry and where you stand in relation to your top competitors. We do this not just at the start of our relationship, but throughout in order to make sure your site is staying on track.

Software Recommendations –

Okay, you can leave the work up to us, but you should also have the tools needed to monitor your site on your own. Not only does this make is easier for you to see in real-time the results or working with us, but it can provide you with important insight you need to make vital direction decisions about your business.

Keyword Research –

What SEO company doesn’t offer keyword research? Of course we offer it too. Without keyword research, how can you know what you should be ranking for? It’s a crucial part of the foundation of any great SEO strategy, but keyword research can also be a very complex thing to do right. We don’t just look at search volumes and who’s ranking for what and how strongly, but we also check out the big picture, considering things like user behavior and conversions.

Competitive Analysis –

Doing SEO for your business without checking out the competitive is like driving on the highway with your eyes closed – eventually you’ll get ran over without seeing it coming. Some SEO companies don’t even bother to offer this, and that’s just one of the reasons why so many of their clients fail. We make real-life success stories, so we do real hard competitive analysis when doing SEO.

Link Building –

Now this is the area where so many get into a lot of trouble. Choosing so-called SEO experts that are no more than spammers with cheesy link building tactics is the best way to undermine your vision for the online success of your business. Instead, we focus on providing quality links to your website, helping to ensure you get the kind of lasting, positive results that help drive your business forward. Our process is to start with an audit of your website’s link profile. From there, we craft a highly effective customized strategy to get great links to your business website.

SEO Guidance on Design and Redesign –

Not all is great at the top. Some of those who’ve succeed in getting their website ranked high later realize that the design of their site is either outdated or not well-suited to their purposes. They then fear making the necessary design changes, worrying that a redesign might negatively impact their impressive search results status. Whether you’re designing your site or redesigning your site, we can guide you through the process so that the SEO of your site is never compromised.

Now Just What Is It That Makes Us So Great At SEO?

You’ve surely figured out already that we’re a lot different from most of the SEO companies out there, but what is it about us that’s so different?

Besides the fact that we take the time to do the research and analysis that’s truly needed to provide you with winning SEO for your business, there’s the fact that our focus remains producing real results, not just creating more profits for ourselves. Perhaps a results focus is still a greedy focus, as we know that being highly effective and producing positive results for our clients compels them to recommend our services to others, but our focus is still extremely beneficial for you and your business.

Our SEO services are results-based, meaning your monthly fee only becomes due after your website actually ranks for one of the keywords we’ve identified for it. Every month, we’ll provide you with detailed SEO reports about your website from all the major search engines, including Yahoo, Bing, and Google.

Also, you might want to take note at the fact that we’re not boasting about being the cheapest optimization services around, because we’re not. We charge the rates that are needed so that we can take the time and other resources needed to bring you real results. If you’re looking for cheap SEO, you might want to look elsewhere, but should know that high quality SEO services bring an impressive return on investment.

About Our SEO Services

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Outrankthem is comprised of a team of experienced and dedicated internet marketers, SEO professionals, designers and developers.

We pride ourselves on having offered quality search engine optimization for 13 years. Our services have enabled hundreds of websites to rank among the top in different niches both locally as well as nationally.

Our main expertise lies in helping small as well as mid-sized businesses. We focus of finding clients who have exceptional services and products.

Our goal is to see your website top the local searches, your PPC (Pay per Click) campaigns are effective, the website is reflective of your brand, and also increasing revenue.

By combining winning PPC and SEO tactics together with an effective website, we have been able to help many businesses increase their Return on Investment (ROI).

Besides focusing on your bottom line, we also try our best to alleviate any risks and challenges.

Why You Need Us

 Increased Website Traffic

According to the latest statistics, search engines have become the main tool for finding products and services locally and also nationally.

Over 85% of people will turn to the internet when searching for a service or product.

Majority of sales to clients will normally come through referrals made online. And for this to happen, it is important to have a website that is SEO optimized and also features a PPC campaign.

The best way to improve traffic is ensuring the website ranks among the top 3 as per Google organic listings. Studies indicate that the top 3 listings account for about 80% of the clicks done online.

Running ads through PPC (Pay Per Click) campaigns is always increasing a marketer’s cost. Going by recent studies, 25 to 30% of clicks are attributed to PPC accounts. F

ailing to take part in PPC campaigns is giving your competitors a marketing advantage. It also means that you are missing out on sales and revenue.

An experiment carried out by us indicates that PPC & SEO combined boost traffic by about 20% compared to SEO alone.

People looking to increase traffic are now turning to Google+ Local which was previously known as Google Places.

Many people are not aware that Google+ Local listing is given high priority by Google, and that results on page 1 can be fully dominated by the listings only.

The same case also applies to Bing Local and Yahoo Local. When properly utilized, these listings will greatly improve the target traffic leading to increased sales and revenue.

 Additional Qualified Leads

In order for the marketing campaign to be successful, it is important to focus on PPC & SEO. The two strategies play a crucial role in increasing traffic to the website.

Besides increasing traffic, it is also important to convert the traffic to emails, calls, as well as actual sales in a strategy known as lead generation.

This is the only way to experience real gain. We boast of many years experience in successfully turning leads to sales. In addition to converting visitors to buyers, we also improve the image of your brand.

Managing customer emails, calls and other inquiries is an important part of processing sales. Outrankthem is not your usual SEO firm but a company that has successfully initiated and implemented strategies for global brands.

We start by coming up with an effective strategy then later helping you implement it.

The type of management and lead generation will determine whether you succeed or fail. We place special emphasis on every stage of the sales process to make certain you have the best chance of improving your sales and revenue.

Increased Sales

Most internet marketers know the winning equation for more sales: More Targeted Traffic = More Qualified Leads = More Sales.

If this is the case, why are businesses not dominating their niche even though they are applying the formula?

Truth is that it is not that easy. In fact, only a handful of firms and individuals can implement the equation successfully. Only one firm will take the top position in terms of Google keyword search. The title of market leader who controls 60% of all traffic can only be given to one company.

When it comes to organic search listing and increased traffic, we have proven to be a top performer. We have outclassed our competitors making our clients gain more search traffic.

Are you still thinking whether you should adopt PPC and SEO for your business?

Well, if you are then you are probably on the wrong site. The benefits of PPC &SEO are quite obvious. The question should not be whether but when to implement it. Online marketing has becoming key in any modern business.

The success is evident from the fact that all our SEO clients enjoying our full service have made a positive ROI. This couldn’t be achieved if we hadn’t developed reliable strategies that increase target traffic, and also convert leads to emails, calls and sales.

Why Us?

From onset, we decided that Outrankthem will handle a maximum of 15 clients at a time. Our decision was based on the fact that becoming too large may lead to our clients receiving less-personalized services.

This decision has proven to be quite effective and successful as is clearly seen from our track record. Our website and that of our clients rank among the top in various niches.

We also receive encouraging reviews and individual testimonials from time-to-time. Our clients also enjoy impressive return on investment.

To save you the trouble of seeking services from different sources, SEO Services LA offers a wide range of services.

These include; domain buying, SEO management, content writing, web hosting, website design, website development and much more.

We will come up with an effective strategy while you concentrate on serving your customers.

Usually, majority of our clients will have dealt with 1-3 SEO firms; but, they will achieve success after dealing with us.

If you are looking for proven strategies, professional service, and peace-of-mind, Outrankthem is all you need.

PPC For Your Business

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Running a successful Pay Per Click (PPC) campaign relies on careful control of many variables. While it can be possible to run a small scale PPC campaign on your own, once your business experiences even a small amount of growth, you may need the services offered by a company that provides PPC Management for Small Business.

These providers know a great deal about the ins and outs of campaign management and can help your business succeed.

Keyword Research

When you contract with an agency for PPC Management for Small Business, the skilled professionals there can perform careful keyword research to help you identify trends in your niche. This research allows you to see what your potential clients are searching for, so that you can provide it for them. One of the best ways to earn money in the online world is to provide searchers with precisely what they’re looking for, precisely when they need it. Skilled keyword researchers will provide you with the tools and information you need so that your business can do precisely that.

Identification of Negative Keywords

Even more importantly, a skilled PPC Management for Small business professional will help your business develop a negative keyword list.

This is a list of keywords that you don’t want to trigger your ads, because they’re unrelated to your product or service. The list tells Google which searches are irrelevant to your business, and prevents you from adding up a large advertising bill for searches that will never lead to click-throughs to your website.

For example, if you’re selling customized pet collars, you might want to exclude keywords related to other pet related products, such as beds. Making a list of keywords to leave out of your campaign allows for an additional degree of control over your advertising budget.

Keyword Grouping

A PPC professional can use specialized software to turn your ever-growing list of keywors to target into groups of keywords that are thematically linked. This allows you to use these groups to write landing pages, ads, and more that are well-organized and designed to work well with your ongoing ad campaign.

If you’re looking for a keyword group that’s based around a specific type of item, a specific geographical area, or another characteristic that’s found across multiple keywords, PPC Management for Small business will help ensure that you find it quickly and easily.

Create Ad Text

For Google to accept PPC ads, they have to be written in a very specific manner. However, if you’re not familiar with the process, writing ads that encourage people to click through to your website may be a bit daunting.

When you hire a firm for PPC Management for Small business, they’ll take care of writing the ad text for you.

And if they decide that a specific word of phrase isn’t working well any longer, or isn’t gaining you as many clicks as it potentially could, they’ll rework your ad text until it’s performing correctly.

High-Quality, Attention-Grabbing Landing Pages

Your landing page is often the first thing a visitor to your website sees. For this reason, it’s important that your landing pages are high-quality, and that they grab the attention of your visitors and encourage them to remain on the page.

Your PPC Management for Small business account manager will help you create an attractive landing page that you can be proud of, with compelling text that will encourage visitors to make a purchase.

They can also help you to add lead capture information to the page, so that you’ll have a way to gather visitors’ email addresses and names for future communication. In short, a professional agency can help you get most out of every dollar you spend on PPC ads.

Dedicated PPC Account Manager

Have you ever worked with a service based business, only to find that every time you need something handled, you’re speaking with a different individual?

This can make it stressful and difficult to handle advertising campaigns, as you may find that one individual has a different opinion than another and it becomes tough to accomplish your goals.

When you work with a PPC Management for Small business agency, you’ll be assigned a dedicated PPC account manager. This will allow you one point of contact as you attempt to accomplish your goals, so that you can take your PPC campaign places it’s never been before.

Geo-Targeted Ad Campaigns

Sometimes, your best bet is to target a specific geographical area with your PPC ads. A quality PPC management firm will understand this, and can help you generate ads and on-page content that highlights the geographical areas you’re after.

This process helps your advertising investment go further, so that you can spend less of your hard earned money and achieve better quality, more relevant advertising.

Optimization Suggestions

A PPC Management for Small business firm will work with you to provide optimization suggestions for your PPC ads, your website landing page, and your sales content. They can work with you to optimize your entire sales funnel so that it runs more smoothly.

This will allow you to get far more out of your investment than if you attempt to guess about which keywords will and will not work well for your product or service. Careful research, split testing, and optimization will provide you with results that you can depend on.

In-Depth Reporting of Performance

Perhaps the best advantage that you’ll gain from hiring a PPC management firm is that you’ll regularly receive in-depth performance reports.

Your account manager can clearly show you how each change your team makes affects your site’s performance, and you’ll be able to see increases in both performance and profits over time. This reporting process is an excellent way for you to clearly see a return on investment for the services that you’re paying for.

When you’re ready to take your business to the next level, it may be time to make the jump to running a professionally managed PPC campaign. A PPC Management for Small business firm can help you achieve the results that your business needs and deserves.

 

Reputation Management for Small Businesses Online In Nigeria

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At some point, your small business is going to suffer from a reputation attack. No matter how hard to try to provide the best in customer service or how excellent your product is, someone is bound to share a horrible review slandering your product and bht business behind it.

This attack isn’t easy to see and when you come across this attack, your initial reaction may be one of helplessness. However, in reality, there are a way ways to prevent this attack from having a negative effect.

Try one of these approaches to defend your online reputation, while remembering that your ultimate defense is going to be having a trusted expert monitoring and preventing these online attacks.

Ignoring: Best for Random Attacks

Social media today makes it easy for any random writer to attack your products and business and their criticism can certainly be hurtful.

While it’s natural to want to reply and use similar tactics to fight back, responding can often give the attacker more publicity and do your business more harm than good.

If you’re facing up against an attack that seems unhinged and the person doing the attacking does not have any online influence, you’re probably better off ignoring the problem altogether.
Respond: Lies and Libel
Some of the common reputation problems businesses face is from information that’s just libel. Competitors may suggest that your products are unsafe or disgruntled customers may try to state that your company doesn’t pay its workers.

These problems may seem more challenging to solve, but often being the voice of reason can make the problem disappear and help your online reputation to avoid being tarnished.

When responding to incorrect information, address the person directly and state the facts of the matter in a manner that’s both clear and succinct.

When possible, you may even want to include links that back up yours statements. This is the best strategy to use when an attack can be disproven quickly. It’s likely that businesses who use this approach well won’t see their reputations suffer.

Engage: Fixable Problems
Consumers who have used your business and encountered problems may share their experiences with the world through review sites. To the average customer, this doesn’t seem like a personal attack. Instead, they see it as just a case of reporting a poor experience.

However, to you as the business, this seems like a personal attack especially if their review makes your business seem dangerous or faulty.

Engaging with these customers can help you to accomplish two main goals. First, remember that an honest apology will prove that your business cares about customer satisfaction which is an important message.

Secondly, engaging with the unsatisfied customer will help you to understand what you may be doing incorrectly and how to avoid making these mistakes in the future. View this feedback as methods to improve and engage appropriately to repair the situation.
Use Experts
It’s very easy in these or other similar situations to determine exactly what you need to say and when you should make a statement if your company is attacked. Ideally, your response should be quick so that the attack doesn’t have time to spread and grow.

You’ll also want to make sure that you use the right approach so that you don’t make a small problem worse. By looking closely at the type of incident and thinking about a complete stranger will think about your business, you have a greater chance of making the right choice for a response.

However, you may not always have the time or ability to manage your online reputation. When you face this situation, you’re best off using an outside agency.

You can outsource your site and company to them for search engine reputation management. Using an online reputation management for small business online is all about giving businesses and individuals the power to manage what people see when searching online.

With the internet constantly growing, protecting your environment from all negative attacks is almost impossible.

So, if you’re serious about tackling poor reviews, social media criticism, or any other undesirable news related to your business, then your best results will be with an expert company.

Importance of Online Reputation Management

It may be surprising to learn that the online world is where most people find their information. When looking for local businesses, 85% of people use the internet.

And, 95% of people who shop online read the user-posted reviews with 89% of people stating that their decision to purchase a product is influenced by those reviews.

When you need to make sure that your online reputation stays strong, sticking with reputation management experts is vitally important. Also, be sure that you use a business that has a deep understanding of the industry.
Services Online Reputation Management Provides
There are many services that an online reputation management company should provide. One of the key things that they will do is focus on creating and optimizing positive links in search engine results.

These will ensure that the positive links rank higher than negative links and be seen by potential customers. Expect to see these changes within about a week.

While it may take a while for the results to be significant, you will start to see the difference in a short period of time.

This company will also help to repress negative images indirectly since they typically belong to websites that contain negative text.

Expect to see these websites gradually moved down on a search engine results page which will also remove the images from the search results. Also, usually the work is limited to the first page of search engine results.

Removing links from any subsequent pages is very difficult using SEO alone and will require a huge investment. Also, research has shown that 75% of people using a search engine don’t go beyond the first page of results.

These are some of the keys to managing your reputation online. While you can use these tips to handle small conflicts, as your business grows, you’ll want to get the experts involved.

SEO services can provide huge benefits and manage your online reputation much more effectively than you or or staff alone so be sure to enlist their services.