Running a successful Pay Per Click (PPC) campaign relies on careful control of many variables. While it can be possible to run a small scale PPC campaign on your own, once your business experiences even a small amount of growth, you may need the services offered by a company that provides PPC Management for Small Business.
These providers know a great deal about the ins and outs of campaign management and can help your business succeed.
When you contract with an agency for PPC Management for Small Business, the skilled professionals there can perform careful keyword research to help you identify trends in your niche. This research allows you to see what your potential clients are searching for, so that you can provide it for them. One of the best ways to earn money in the online world is to provide searchers with precisely what they’re looking for, precisely when they need it. Skilled keyword researchers will provide you with the tools and information you need so that your business can do precisely that.
Identification of Negative Keywords
Even more importantly, a skilled PPC Management for Small business professional will help your business develop a negative keyword list.
This is a list of keywords that you don’t want to trigger your ads, because they’re unrelated to your product or service. The list tells Google which searches are irrelevant to your business, and prevents you from adding up a large advertising bill for searches that will never lead to click-throughs to your website.
For example, if you’re selling customized pet collars, you might want to exclude keywords related to other pet related products, such as beds. Making a list of keywords to leave out of your campaign allows for an additional degree of control over your advertising budget.
A PPC professional can use specialized software to turn your ever-growing list of keywors to target into groups of keywords that are thematically linked. This allows you to use these groups to write landing pages, ads, and more that are well-organized and designed to work well with your ongoing ad campaign.
If you’re looking for a keyword group that’s based around a specific type of item, a specific geographical area, or another characteristic that’s found across multiple keywords, PPC Management for Small business will help ensure that you find it quickly and easily.
Create Ad Text
For Google to accept PPC ads, they have to be written in a very specific manner. However, if you’re not familiar with the process, writing ads that encourage people to click through to your website may be a bit daunting.
When you hire a firm for PPC Management for Small business, they’ll take care of writing the ad text for you.
And if they decide that a specific word of phrase isn’t working well any longer, or isn’t gaining you as many clicks as it potentially could, they’ll rework your ad text until it’s performing correctly.
High-Quality, Attention-Grabbing Landing Pages
Your landing page is often the first thing a visitor to your website sees. For this reason, it’s important that your landing pages are high-quality, and that they grab the attention of your visitors and encourage them to remain on the page.
Your PPC Management for Small business account manager will help you create an attractive landing page that you can be proud of, with compelling text that will encourage visitors to make a purchase.
They can also help you to add lead capture information to the page, so that you’ll have a way to gather visitors’ email addresses and names for future communication. In short, a professional agency can help you get most out of every dollar you spend on PPC ads.
Dedicated PPC Account Manager
Have you ever worked with a service based business, only to find that every time you need something handled, you’re speaking with a different individual?
This can make it stressful and difficult to handle advertising campaigns, as you may find that one individual has a different opinion than another and it becomes tough to accomplish your goals.
When you work with a PPC Management for Small business agency, you’ll be assigned a dedicated PPC account manager. This will allow you one point of contact as you attempt to accomplish your goals, so that you can take your PPC campaign places it’s never been before.
Geo-Targeted Ad Campaigns
Sometimes, your best bet is to target a specific geographical area with your PPC ads. A quality PPC management firm will understand this, and can help you generate ads and on-page content that highlights the geographical areas you’re after.
This process helps your advertising investment go further, so that you can spend less of your hard earned money and achieve better quality, more relevant advertising.
A PPC Management for Small business firm will work with you to provide optimization suggestions for your PPC ads, your website landing page, and your sales content. They can work with you to optimize your entire sales funnel so that it runs more smoothly.
This will allow you to get far more out of your investment than if you attempt to guess about which keywords will and will not work well for your product or service. Careful research, split testing, and optimization will provide you with results that you can depend on.
In-Depth Reporting of Performance
Perhaps the best advantage that you’ll gain from hiring a PPC management firm is that you’ll regularly receive in-depth performance reports.
Your account manager can clearly show you how each change your team makes affects your site’s performance, and you’ll be able to see increases in both performance and profits over time. This reporting process is an excellent way for you to clearly see a return on investment for the services that you’re paying for.
When you’re ready to take your business to the next level, it may be time to make the jump to running a professionally managed PPC campaign. A PPC Management for Small business firm can help you achieve the results that your business needs and deserves.