At some point, your small business is going to suffer from a reputation attack. No matter how hard to try to provide the best in customer service or how excellent your product is, someone is bound to share a horrible review slandering your product and bht business behind it.
This attack isn’t easy to see and when you come across this attack, your initial reaction may be one of helplessness. However, in reality, there are a way ways to prevent this attack from having a negative effect.
Try one of these approaches to defend your online reputation, while remembering that your ultimate defense is going to be having a trusted expert monitoring and preventing these online attacks.
Ignoring: Best for Random Attacks
Social media today makes it easy for any random writer to attack your products and business and their criticism can certainly be hurtful.
While it’s natural to want to reply and use similar tactics to fight back, responding can often give the attacker more publicity and do your business more harm than good.
If you’re facing up against an attack that seems unhinged and the person doing the attacking does not have any online influence, you’re probably better off ignoring the problem altogether.
Respond: Lies and Libel
Some of the common reputation problems businesses face is from information that’s just libel. Competitors may suggest that your products are unsafe or disgruntled customers may try to state that your company doesn’t pay its workers.
These problems may seem more challenging to solve, but often being the voice of reason can make the problem disappear and help your online reputation to avoid being tarnished.
When responding to incorrect information, address the person directly and state the facts of the matter in a manner that’s both clear and succinct.
When possible, you may even want to include links that back up yours statements. This is the best strategy to use when an attack can be disproven quickly. It’s likely that businesses who use this approach well won’t see their reputations suffer.
Engage: Fixable Problems
Consumers who have used your business and encountered problems may share their experiences with the world through review sites. To the average customer, this doesn’t seem like a personal attack. Instead, they see it as just a case of reporting a poor experience.
However, to you as the business, this seems like a personal attack especially if their review makes your business seem dangerous or faulty.
Engaging with these customers can help you to accomplish two main goals. First, remember that an honest apology will prove that your business cares about customer satisfaction which is an important message.
Secondly, engaging with the unsatisfied customer will help you to understand what you may be doing incorrectly and how to avoid making these mistakes in the future. View this feedback as methods to improve and engage appropriately to repair the situation.
It’s very easy in these or other similar situations to determine exactly what you need to say and when you should make a statement if your company is attacked. Ideally, your response should be quick so that the attack doesn’t have time to spread and grow.
You’ll also want to make sure that you use the right approach so that you don’t make a small problem worse. By looking closely at the type of incident and thinking about a complete stranger will think about your business, you have a greater chance of making the right choice for a response.
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However, you may not always have the time or ability to manage your online reputation. When you face this situation, you’re best off using an outside agency.
You can outsource your site and company to them for search engine reputation management. Using an online reputation management for small business online is all about giving businesses and individuals the power to manage what people see when searching online.
With the internet constantly growing, protecting your environment from all negative attacks is almost impossible.
So, if you’re serious about tackling poor reviews, social media criticism, or any other undesirable news related to your business, then your best results will be with an expert company.
Importance of Online Reputation Management
It may be surprising to learn that the online world is where most people find their information. When looking for local businesses, 85% of people use the internet.
And, 95% of people who shop online read the user-posted reviews with 89% of people stating that their decision to purchase a product is influenced by those reviews.
When you need to make sure that your online reputation stays strong, sticking with reputation management experts is vitally important. Also, be sure that you use a business that has a deep understanding of the industry.
Services Online Reputation Management Provides
There are many services that an online reputation management company should provide. One of the key things that they will do is focus on creating and optimizing positive links in search engine results.
These will ensure that the positive links rank higher than negative links and be seen by potential customers. Expect to see these changes within about a week.
While it may take a while for the results to be significant, you will start to see the difference in a short period of time.
This company will also help to repress negative images indirectly since they typically belong to websites that contain negative text.
Expect to see these websites gradually moved down on a search engine results page which will also remove the images from the search results. Also, usually the work is limited to the first page of search engine results.
Removing links from any subsequent pages is very difficult using SEO alone and will require a huge investment. Also, research has shown that 75% of people using a search engine don’t go beyond the first page of results.
These are some of the keys to managing your reputation online. While you can use these tips to handle small conflicts, as your business grows, you’ll want to get the experts involved.
SEO services can provide huge benefits and manage your online reputation much more effectively than you or or staff alone so be sure to enlist their services.